‘Generation Give-in’- parents spend nearly £500 a year keeping kids up with trends

Modern mums and dads have become swept up in a ‘Generation Give-In’ style of parenting – by buying children gifts whenever they ask for them, it has emerged. A new study shows parents spend almost £500 a year making sure their children ‘fit in’ at school, feeling compelled to buy their children exactly the same…

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Game boy Regret

A third of parents regret giving their children games consoles, mobile phones and computers, a study has revealed. Fears about the effect it has on their patience, creative and social skills and even the quality time they spend as a family mean 34 per cent of parents wish they could take back the gadgets their…

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